Hallmark has signed a licensing agreement with the Country Music Association (CMA), allowing the card brand to include songs by country artists such as Lady Antebellum, Carrie Underwood and Dierks Bentley in its greeting cards.

The collection includes 12 singing cards and will be available Walmart shops in October, and the Director at Hallmark, Kelly Reichman, commented 'People love to connect with each other through music, and we're thrilled to bring some of today's hottest country music artists to Hallmark cards. Capturing the spirit of today's CMA-member artists, this collection celebrates good times with friends'.